HACKING THE RUNWAY: WEARABLE TECHNOLOGY MEETS HIGH FASHION
I’m Here With is covering the event April 1st at the Telus Spark Center 220 St. George’s Drive NE, Calgary, Alberta.
Launched in June 2012 by a trio of Calgarians, MakeFashion has produced over 60 wearable tech garments and showcased at over 40 international events. We introduce fashion designers and artists to the exciting world of wearables through a series of informative, hands-on, designer-lead workshops. Our annual gala in Calgary, Canada debuts new collections of innovative fashion technology combined with theatre and performance. MakeFashion has showcased unique projects at fashion and maker events around the world including New York, Rome, and Shenzhen.
Imagine a world where your clothes regulate your body temperature, monitor your vital signs, and your necklace begins to glow when the sun goes down.
Today, this is achievable. MakeFashion explores the potential of merging fashion with cutting-edge electronics. MakeFashion is an initiative that introduces designers, engineers, and makers to cutting edge new technologies: fusing high-tech and high-fashion on the runway.
From awe-inspiring performance and storytelling on the runway to scientific wearables with practical applications, MakeFashion designers are inspired by fashion with functionality.
Our runway gala in Calgary, Alberta is our largest annual event, where we pair fashion designers and artists with engineers and tech enthusiasts. The combination of skills and ideas creates stunning results and groundbreaking fusions of light, fashion and performance.
In addition to our runway series, MakeFashion produces series of thought leadership symposiums, public-access workshops, innovative theater and performance, and molecular gastronomy and cocktail events.
Shannon Hoover – Co-Founder, Chief Technologist
Shannon grew up on a farm in northern Alberta where he learned to build things with his hands and gained an appreciation for the world around him. His career shifted towards technology and he has worked about 20 years in IT, most recently at WestJet Airlines. In 2010 Shannon and his wife Maria Elena opened Endeavor Arts gallery with the idea of showcasing the convergence of art and technology – at that point he began his quest to seek out innovation in arts and discovered the Maker community. He joined Calgary’s local Hackerspace, Protospace in 2011 and in 2012 brought the Maker Faire festival to Calgary for the first time. Since then he has focused on showcasing and developing Maker Culture by hosting workshops, meetup groups, working with schools and libraries and hosting special events like the Make Fashion wearable technology fashion show. His latest project is to develop an urban pop-up market to help makers and artisans transition their passions into reality.
Maria Elena Hoover – Co-Founder, Chief Production Officer
Born and raised in the city of Guanajuato, Mexico, a city filled with history, art and culture, Maria Elena moved to Calgary in 2004. As a graphic designer she has been doing consulting work for several small businesses, however her passion for the arts became the main focus when her and her husband opened Endeavor Arts in 2010. Since then she has worked hard to build a vibrant Calgary community around the convergence of art and technology. She also has been actively involved in the broader arts community in Calgary as well as acting as a Director at the Canadian Maker Foundation and producer for Calgary Mini Maker Faire and Make Fashion since early 2012. She is currently working on a new endeavor, opening an urban market geared towards makers and artisans below Endeavor Arts.