Prenze (Pre-nce), an artist who grew up in Toronto’s east side (Scarborough) has quietly been dropping mixtapes and visuals for quite some time. In a music genre that has become more and more beat and hook driven–dominated more by Sonics with less focus on lyricism, Prenze has found a way to balance staying true to himself, while also keeping an open mind and using elements that are popular in today’s music. With a distinguished flow and style, he has found a way to carve out his own niche amongst Toronto’s growing talent. His circumstantial raps, that paint pictures of his day to day life, and clever concepts connect with people going through similar things. This college graduate started as a spoken word artist, and has evolved into a rapper-producer. Last year he made a trip to Los Angeles, where he shot a video for his song, titled: ‘Ice Cube’ in the Crenshaw neighborhood of South Central. This well travelled independent artist has shot music videos in London England (Never Prayed in London). New York (Last Shot) and many other cities.
Los Angeles, CA – Toronto rapper Prenze drops off the dope new visuals to his single “Ice Cube,” fittingly shot in the Westside Connection legends’ old South Central stomping grounds. The song, which references Cube’s ’92 classic “It Was A Good Day” among other popular hip-hop references, was produced by 280Houses, while the video was directed by Jayson Vaughn.
about what’s going on in the hood.” – Doughboy (Boyz n the Hood)
This video was shot over the span of a year, inspired by ‘Alanis morissette- Ironic’