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SECRETS OF CANADA’S DIGITAL MEDIA ENTREPRENEUR

By Sherry Le Richie


Canadian Entrepreneur and Businessman, Zakir I. Hussein went from recycling waste oils for renewable energy to spearheading one of Western Canada’s fastest growing technology companies. As the Chief Executive Officer of ENERKNIGHT Media, Zakir leads his team as a powerhouse in social media curation and advertising strategy, web and mobile development, influencer in marketing and B2B software development.

He tells us how he made  his entrepreneurship dream  a reality.

Use local knowledge

When Zakir I. Hussein first glanced at the digital marketing  space in Canada, including Influencer Marketing aimed at brands, he noticed that it didn’t represent the local culture and population.

“With our influencer  marketing  division, I thought that there was a great market in Canada for niche services and products  that can be utilized and produced with local content creators, that feature everyday heroes, people who are being considered as admirable in their communities,” he says. “We wanted to produce content that had ENERKNIGHT’s midas touch.”

Be determined

He says it helps if you’re genuinely excited by the business you are trying to create (rather than just driven by the prospect of making  money). This passion will give you the motivation to survive through the tough times, says Zakir.

“If you don’t have  passion you don’t have  determination,” he adds. “We had to not only believe  in ourselves, but to create things that other people would believe in to be able to push through all the barriers, even when the dream wasn’t that clear for us.”

Find allies

The entrepreneur stresses that for a project to succeed, you need to have a supportive team who believes in it just as much you do:

“To make that leap from passion to portfolio you must be surrounded by people who are as passionate as you are, who are also buying  into the same vision  that you have,” he says, because even though you may disagree at times on the tactics, the strategy will always align to the same vision.”

Have faith  in yourself

“Being creative is a very big risk, but I think if you have a talented team that can  produce really amazing stuff, the market is not just local, it’s national,” he adds.

Zakir and Calgary Mayor Nenshi

Knowhere you’re going

Zakir says it’s crucial  to keep your goal  in sight when going gets tough and numerous challenges obstruct your way:

“Your conditions may change, the circumstances may vary but you always have to have that ultimate goal before you,” he says. If things do go awry, don’t waste time lamenting over it: “The one mistake you can’t make  is to beat yourself up when things don’t go as planned,” he says.

“I think that sometimes having setbacks really helps you to be in focus and to align with what’s really important. I’ve learned so much by just learning  to keep going.”

By Sherry Le Richie

You can follow  Zakir on  Twitter or  Facebook

 

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